Your Money and Your Brain How the new science of NeuroEconomics can help make you rich.

By Jason Zweig

I do like the thought of being rich but I’m not easily fooled by claims most investment books make in their titles. The ‘help make you rich’ part turned me off so I put off getting this book for two years. Fortunately I came across a copy in a used bookstore and was able to actually crack open the book to see that it wasn’t at all about getting rich in that sleazy get rich quick way. After reading the book I don’t remember anything but good, solid investment advice backed by real scientific studies about how your mind reacts to losing, gaining and retaining money. I give this 4 out of 5 stars, 5 out of 5 goes to the author while the marketing department for this publishing company gets a -1 star for the silly and misleading title.